Work Experience

Are you in need of quality PHP development?
Contact me to set up a time for a quick discussion, or for a formal proposal to outline a tailor-made solution to suit your specific needs.

CPC Strategy

URL : http://www.cpcstrategy.com
Location : San Diego, CA
Dates of Employment : November 2010 – Present

Job Title : Director of Platform & Development

Commission Junction

URL : http://www.cj.com
Location : Westlake Village, CA
Dates of Employment : November 2006 – April 2010

Job Title : Feeds Manager (Engine-specific SEM Campaign Manager)

Recommendations
“Francisco is an expert in online marketing and especially in the Comparison Shopping Engines field. With his great experience, analytical and technical skills, he can develop effective strategies and achieve overall goals.”
Yannis Granas
Search Marketing Specialist at Commission Junction
“It is rare to find an individual that has an appreciation of the metrics that truly drive online performance, but even rarer to find someone that has the ability to utilize the analytics to develop and drive online marketing strategy. Francisco is a talented online marketing professional that indeed possesses these unique skill-sets.”
Michael Behrens
VP e-Marketing at WebMetro
“Francisco is a really smart digital marketer! While at WebMetro he leveraged his coding knowledge to create custom tools for comparison shopping feeds. In addition to his strong technical knowledge, he also brought traditional marketing skills to the table and guided clients to maximize profitability at the product level.”
John McCarthy
Director of Search Engine Optimization at WebMetro
“Francisco played a vital role in the management and development of Unreal Marketing’s feed program, a critical piece to the Company’s growth. He started in the industry at a young age and learned at a fast pace, quickly becoming an integral part of the search engine marketing team. Francisco is driven, loyal, honest and trustworthy – he is a great asset to any organization.”
Michael Stalbaum
Founder & CEO at Unreal Marketing

  • Managed all CSE (Comparison Shopping Engine) & Yahoo SSP (Yahoo Search Submit Pro) SEM campaigns and held profit & loss responsibilities.
  • Collaborated with clients to manage client goals, expectations, and deliverables.
  • Regularly explored opportunities for developing potential services to supply client needs, both industry standard and non-industry standard.
  • Eliminated 3rd party management fees by migrating comparison shopping engine SEM campaigns in-house.
  • Created shopping portal management platform to effectively manage & optimize comparison shopping engine SEM campaigns, as well as apply SEM best practices & advanced strategies to all campaigns.
  • Developed client-specific modules to deploy advanced SEM strategies & initiatives.
  • Integrated platform with Mediaplex tracking for advanced reporting & correlation/integration of SEM performance data among various mediums.
  • Increased revenue generated from feed management related agency fees 250% while improving efficiencies.
  • Provided documentation outlining suggestions for landing page optimization based on best practices & competitive landscape.
  • Developed best practices & strategies to maximize management fees, while achieving target metrics on SEM campaigns.
  • Collaborated with SEO & SEM teams to unify goals, strategies & marketing messages across all mediums.
  • Developed daily, weekly & monthly goals, strategies, best practices, and action plans to improve campaign performance & client satisfaction.
  • Supported sales team by engaging in sales meetings along with customized & targeted sales presentations tailored for prospects to promote services.
  • Fulfilled RFP requests outlining data feed requirements, platform capabilities & proposed strategies for large-scale prospects.
  • Clients serviced: Sony, REI, Home Decorators, Scholastic, Franklin Covey, Carol Wright Gifts, Hot Topic, Lids, and more.

WebMetro

URL : http://www.webmetro.com
Location : San Dimas, CA
Dates of Employment : September 2005 – November 2006

Job Title : Director of Paid Inclusion

  • Achieved Yahoo SSP certification (agency 1 of 10 certified for Yahoo SSP).
  • Developed platform to integrate shopping portal data & proprietary ROI tracking technology into a centralized reporting system.
  • Developed advanced SEM strategies to maximize allocated budgets while meeting target metrics.
  • Conducted client meetings to keep clients abreast of campaign developments, propose new strategies, and manage client expectations.
  • Clients serviced: Public Storage, Fredericks Of Hollywood, Murad, Lexington Law, Merrick Group, and more.

UNreal Marketing

URL : http://www.unrealmarketing.com
Locations : Philadelphia, PA & Los Angeles, CA
Dates of Employment : April 2002 – September 2005

Job Title : Director of Paid Inclusion (February 2005 – September 2005)

  • Managed and maintained trusted feeds submitted to Yahoo SSP, Bizrate, Nextag, Shopping.com & other CSE’s.
  • Optimized feeds to meet target metrics.
  • Determined costs & monthly click volume for both new and prospective clients.
  • Clients serviced: Foot Locker, The Official NBA Store, Adidas, Coldwell Banker, and more.

Job Title : Search Engine Program Manager (October 2002 – January 2005)

  • Focused heavily on optimizing for both high-conversion keywords and high traffic keywords for SEO & SEM campaigns.
  • Developed programs to automate the process of updating client data feeds across multiple engines.
  • Developed proprietary, industry specific tools bundled under MOSES (Mission Oriented Search Engine System).
  • Assisted the in-house natural search engine optimization team with SEO campaigns & tasks.
  • Attended industry related conferences (i.e. Search Engine Strategies, E-Tail, etc) regularly to stay abreast of industry developments, strategies, and more.

Job Title : Pay For Placement Manager (April 2002 – September 2002)

  • Launched & maintained SEM campaigns across bidded engines, including Overture & Google AdWords.
  • Updated & expanded keyword portfolios for SEM campaigns.
  • Strategically optimized & updated creatives to meet client goals & expectations.

3D Web Designers

URL : http://www.3dwebdesigners.com (now defunct)
Location : Los Angeles, CA
Dates of Employment : August 2000 – April 2002

Job Title : Web Developer

  • Built and deployed custom sites for new clients.
  • Built administrator back-ends for clients to easily update and add new content.
  • Provided support for clients’ content management systems.

Technical Skills

  • Linux, Unix, and Microsoft Windows operating systems
  • Microsoft Office
  • Google AdWords & Yahoo control panels
  • Program in Visual Basic, Perl, ASP, JavaScript, and PHP
  • MySQL & flat text databases
  • Standard HTML and CSS